Recruitment of young adult cancer survivors into a randomized controlled trial of an mHealth physical activity intervention

Table 2 Recruitment channels, yields, and associated costs

Recruitment channel	Total cost^a	Participants recruited with method n (%)	Cost per participant recruited
Health Registry/Cancer Survivorship Cohort	$4125.00	8 (2.9%)	$515.63
Community events and conferences (includes marketing products, brochures, exhibitor registration)	$3857.71	10 (3.6%)	$385.77
Social media paid advertising	$1610.37	8 (2.9%)	$201.30
Direct mailing (mailing list, printing, postage)	$4007.01	114 (40.7%)	$35.15
Social media posts directing to recruitment website	N/A	128 (45.7%)	N/A
Study referral (via clinic, listserv, word of mouth, other participants)	N/A	8 (2.9%)	N/A
Email (from friend or organization)	N/A	4 (1.4%)	N/A
Total^b	$13,725.09	280 (100%)	$49.02

Note: ^aPersonnel costs not included. ^bIncludes cost for recruitment website domain of $125

ISSN: 1745-6215