| All randomized n = 280 n (%) | Social media n = 136 n (%) | Direct mailing n = 114 n (%) | Other n = 30 n (%) |
---|---|---|---|---|
Age (years) | ||||
 18–25 | 26 (9.3%) | 13 (9.6%) | 12 (10.5%) | 1 (3.3%) |
 26–35 | 157 (56.1%) | 77 (56.6%) | 63 (55.3%) | 17 (56.7%) |
 36–39 | 97 (34.6%) | 46 (33.8%) | 39 (34.2%) | 12 (40.0%) |
Sex | ||||
 Male | 51 (18.2%) | 9 (6.6%) | 37 (32.5%) | 5 (167%) |
 Female | 229 (81.8%) | 127 (93.4%) | 77 (67.5%) | 25 (83.3%) |
Race* | ||||
 Asian | 5 (1.8%) | 3 (2.2%) | 1 (0.9%) | 1 (3.3%) |
 Black | 32 (11.5%) | 11 (8.1%) | 17 (14.9%) | 4 (13.3%) |
 White (non-Hispanic) | 215 (77.1%) | 108 (79.4%) | 85 (74.6%) | 22 (73.3%) |
 Multiple races | 10 (3.6%) | 5 (3.7%) | 4 (3.5%) | 1 (3.3%) |
 Other | 17 (6.1%) | 8 (5.9%) | 7 (6.1%) | 2 (6.7%) |
Ethnicity | ||||
 Hispanic | 23 (8.2%) | 11 (8.1%) | 10 (8.8%) | 2 (6.7%) |
Education | ||||
 ≤ High school graduate | 21 (7.5%) | 8 (5.9%) | 13 (11.4%) | 0 (0) |
 Any college | 160 (57.1%) | 73 (53.7%) | 68 (59.6%) | 19 (63.3%) |
 Post college | 99 (35.4%) | 55 (40.4%) | 33 (28.9%) | 11 (36.7%) |
Time since cancer diagnosis (years) | ||||
 < 5 years | 205 (73.2%) | 97 (71.3%) | 87 (76.3%) | 21 (70%) |
 ≥ 5 years | 75 (26.8%) | 39 (28.7%) | 27 (23.7%) | 9 (30%) |
Cancer type# | ||||
 Breast | 63 (22.5%) | 43 (31.6%) | 15 (13.2%) | 5 (16.7%) |
 Hodgkin lymphoma | 31 (11.1%) | 21 (15.4%) | 8 (7.0%) | 2 (6.7%) |
 Melanoma | 27 (9.6%) | 5 (3.7%) | 16 (14.0%) | 6 (20.0%) |
 Thyroid | 30 (10.7%) | 11 (8.1%) | 17 (14.9%) | 2 (6.7%) |
Children at home | ||||
 Yes | 132 (47.1%) | 58 (42.6%) | 60 (52.6%) | 14 (47.1%) |
 No | 148 (52.9%) | 78 (57.4%) | 54 (47.4%) | 16 (53.3%) |