Table 2 How screened and randomised participants reported hearing about the study
How men reported hearing about the study1 | Description of associated recruitment promotions2 | # Screened | # Randomised (%)3 | Contribution (%)4 |
|---|---|---|---|---|
Radio advertising | 7110 × 30-s paid advertisement placements across 20 radio stations | 7667 | 418 (5%) | 42% |
TV news | 8 television news stories (6 national and 2 in single cities) | 4127 | 202 (5%) | 20% |
Mail-out by DHS | 130,000 invitation letters posted to government mailing list | 3211 | 173 (5%) | 17% |
Community promotions | Posters, community events, promotion on other organisations’ websites, newsletters and Facebook pages | 998 | 43 (4%) | 4% |
Word of mouth (not otherwise specified) | N/A | 491 | 34 (7%) | 3% |
Newspaper news | 9 newspaper stories (3 major newspapers, 3 local newspapers, 2 online news sites, 1 professional magazine) | 622 | 31 (5%) | 3% |
Healthcare provider | 1024 GP clinics mailed, attendance at GP events, distribution of posters to pathology collection centres, GPs, clinics and hospitals | 450 | 29 (6%) | 3% |
94 unpaid Facebook posts, 23 paid Facebook advertisements and boosted posts, requests to participants and organisations to share study on Facebook | 369 | 16 (4%) | 2% | |
Other internet | Three Google AdWords campaigns, study website, links on other websites | 410 | 15 (4%) | 1% |
Radio news | 7 radio news stories (all in single cities) | 182 | 10 (5%) | 1% |
Mail-out by GP | Invitations mailed from GP clinic near to one study site. Number of invitations sent not known | 47 | 1 (2%) | 0% |
Newspaper advertising | 1 advertisement in a Sunday paper in 1 city | 33 | 1 (3%) | 0% |
Football club promotion | Email newsletter and 1 week of website advertising at one football club near to 1 study site | 5 | 0 (0%) | 0% |
Not specified | N/A | 410 | 34 (8%) | 3% |
Total | Â | 19,022 | 1007 (5%) | 100% |