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Table 1 Messaging duration in seconds by content area

From: Are stage-based health information messages effective and good value for money in improving maternal newborn and child health outcomes in India? Protocol for an individually randomized controlled trial

Content area Duration in seconds (Topic + content)
Family planning 874 16%
Infant feeding: breastfeeding, complementary feeding 686 13%
Child immunizations 568 11%
Pregnancy care: ANC, rest, birth preparedness, danger signs, Tetanus toxoid 559 10%
Child malnutrition, anemia, growth monitoring 455 8%
Diarrhea 379 7%
Postnatal care: newborn danger signs, cord care, hypothermia 370 7%
Child health, Rashtriya Bal Swasthya Karyakram (RBSK) 299 6%
Delivery: institution, pre-term, home, ambulance 297 6%
Maternal nutrition/anemia/IFA 235 4%
Safe drinking/hygiene/hand washing 167 3%
Janani Shishu Suraksha Karyakaram (JSSK) 159 3%
Pneumonia 130 2%
Childhood diseases 83 2%
Test for pregnancy 72 1%
Malaria 66 1%
Total messaging time in seconds 5399 100%