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Table 3 Caregiver exposure to the B’more Healthy Communities for Kids intervention materials and activities by intervention group (n = 386)

From: Exposure to a multi-level multi-component childhood obesity prevention community-randomized controlled trial: patterns, determinants, and implications

Caregiver exposure to BHCK materials and activities

Range

Intervention group

Comparison group

p value

Mean ± SD

Mean ± SD

 

Seeing BHCK logo in different places

0–1

0.31 ± 0.25

0.13 ± 0.20

<0.001

Seeing shelf label in different stores

0–1

0.07 ± 0.20

0.06 ± 0.21

0.7

Posters

0–1

0.13 ± 0.20

0.07 ± 0.14

0.001

Handoutsa

0–1

0.20 ± 0.27

0.05 ± 0.13

<0.001

Giveawaysa

0–1

0.22 ± 0.22

0.03 ± 0.10

<0.001

Educational displays

0–1

0.09 ± 0.18

0.07 ± 0.17

0.3

Seen redesigned menusa

0–1

0.15 ± 0.16

0.04 ± 0.12

<0.001

Taste tests

0–1

0.04 ± 0.12

0.05 ± 0.16

0.6

Purchased in different BHCK corner stores

0–1

0.07 ± 0.18

0.01 ± 0.08

<0.001

Followed or enrolled in social mediaa

0–1

0.21 ± 0.24

0.06 ± 0.14

<0.001

Seeing social media post

0–1

0.05 ± 0.13

0.03 ± 0.13

0.1

Overall BHCK exposure levela

0–12

1.60 ± 1.16

0.61 ± 1.0

<0.001

  1. BCHK B’more Healthy Communities for Kids, SD standard deviation
  2. aStatistically significant improvement in mean score from wave 1 to wave 2 (p < 0.05)