Table 2 Summary of performance of paid targeted adverts on Facebook
Modality | Duration | Reach | Link clicks | Cost per link click | Advert cost |
|---|---|---|---|---|---|
Advert 1 | 16 days | 93,630 | 1,128 | £0.16 | £176.94 |
Advert 2 | 6 days | 33,035 | 353 | £0.17 | £59.99 |
Boosted post 1 | 13 days | 24,637 | 306 | £0.06 | £18.00 |
Boosted post 2 | 2 days | 3,068 | 34 | £0.15 | £5.00 |
Total | a | 154,370 | 1,821 | £0.14 | £259.93 |