Table 3 Summary of participants enrolled and cost breakdown, by recruitment strategy
Recruitment strategy | Number of enrolled N (% of total enrolled, 95% CI) | Supplies and services cost ($CAD) | Human resources cost ($CAD) | Total cost ($CAD) | Cost per enrolled $CAD/participant |
|---|---|---|---|---|---|
Health care | 1527 (38%, 37–40) | 66,690 | 91,910 | 158,600 | 104 |
Pharmacies | 1217 (30%, 29–32) | 63,500 | 91,480 a | 154,980 | 128 |
Health professionals | 310 (7.7%, 6.9–8.6) | 3190 | 430 a | 3620 | 12 |
Paper mail | 1358 (34%, 32–35) | 90,770 | 15,370 | 106,140 | 78 |
Canada Post mail-out (n = 122,000) | 198 (4.9%, 4.3–5.7) | 39,400 | 300 a | 39,700 | 201 |
Coronary angiogram registry (n = 4780) | 630 (16%, 15–17) | 4780 | 12,670b | 17,450 | 28 |
Contact after hospital discharge (n = 50,042) | 530 (13%, 12–14) | 46,590 | 2400b | 48,990 | 92 |
Media | 350 (8.7%, 7.9–9.6) | 66,610 | 2940 | 69,550 | 199 |
Paid media | 85 (2.1%, 1.7–2.6) | 66,610 | 2040 | 68,650 | 808 |
Paid radio | 13 (0.32%, 0.19–0.55) | 11,850 | 120 | 11,970 | 921 |
2 (0.050%, 0.014–0.018) | 10,200 | 300a | 10,500 | 5250 | |
Hospital programming channel | 8 (0.20%, 0.10–0.39) | 10,220 | 600a | 10,820 | 1353 |
Transit advertising | 26 (0.65%, 0.44–0.95) | 23,040 | 120 | 23,160 | 891 |
Print media | 36 (0.90%, 0.65–1.2) | 11,300 | 900a | 12,200 | 339 |
Unpaid media | 265 (6.6%, 5.9–7.4) | 0 | 900a | 900 | 3 |
Seniors outreach | 252 (6.3%, 5.6–7.1) | 12,380 | 4260 | 16,640 | 66 |
Senior’s homes/apartments | 74 (1.8%, 1.5–2.3) | 5690 | 4100a | 9790 | 132 |
Senior’s aid resources | 178 (4.4%, 3.9–5.2) | 6690 | 160a | 6850 | 38 |
Word of mouth | 476 (12%, 11–13) | 2200 | 1200 | 3400 | 7 |
TOTAL | 4013 | 238,650 | 115,680 | 354,330 | 88 |