Recruitment strategy2 | Total direct cost1 | Cost per screening | Cost per randomisation |
|---|
Radio advertising | $451,705 | $59 | $1081 |
Mail-out by DHS | $128,968 | $40 | $745 |
Community promotions | $1223 | N/A4 | N/A4 |
Healthcare provider | $12723 | N/A4 | N/A4 |
Facebook | $10,029 | N/A4 | N/A4 |
Google advertising | $1931 | N/A4 | N/A4 |
Mail-out by GP | $1104 | $23 | $1104 |
Newspaper advertising | $1941 | $59 | $1941 |
Football club promotion | $1561 | $312 | N/A5 |
Total | $598,633 | $31 | $594 |
- DHS Department of Human Services, GP general practitioner, N/A not applicable
- 1All costs are expressed in Australian dollars. Costs have been adjusted for inflation and are expressed in June 2018 prices
- 2Excluding strategies that did not involve any direct cost (TV, radio and newspaper news coverage, word of mouth)
- 3Cost of printing and posting posters. Community promotions and contact with healthcare providers was predominantly free of direct cost
- 4Where it was not possible to differentiate participants enrolled through paid and unpaid activities; for example, paid Facebook advertising vs unpaid sharing of Facebook posts, a cost per screening and randomisation is not reported
- 5No participants were randomised as a result of this strategy. The cost per randomisation could not be calculated
