Intervention arm | Persuasive message |
---|---|
Control | No message |
Social norms | Every day thousands of people who see this page decide to register. |
Social norms plus logo | Every day thousands of people who see this page decide to register. (Plus logo) |
Social norms plus image | Every day thousands of people who see this page decide to register. (Plus image) |
Loss frame | Three people die every day because there are not enough organs. |
Gain frame | You could save or transform up to 9 lives as an organ donor. |
Reciprocity | If you needed an organ transplant would you have one? If so please help others. |
Cognitive dissonance | If you support organ donation please turn your support into action. |