Table 4 Virtual response patterns for quit rate endpoint
OPT IN | OPT OUT | ||
|---|---|---|---|
Efficacy | |||
No differences | 15.7% | 15.7% | Both have equal quit rates |
Small but unlikely | 15.7% | 20.0% | OPT OUT is moderately better |
Expected | 15.7% | 25.2% | OPT OUT is better at expected differences |