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Table 2 Content and layout of the finalised patient and public involvement in research (PPIR) leaflet

From: The impact of advertising patient and public involvement on trial recruitment: embedded cluster randomised recruitment trial

Presentational elements

Content

• Four-page booklet format

• Photographs of the EQUIP trial team together with PPIR members on the front and back pages

• Written in plain language; informal, conversational style

• Contained several photographs of the PPIR members, including one of them designing the leaflet

• Quotations written by PPIR members

• Use of large font sizes and bright colours

• Front and back pages advertised award of ‘outstanding carer involvement’ to EQUIP

• Front page stated that ‘real patients and carers’ had informed in the design of the study, and asked patients to consider taking part in EQUIP

• Middle pages of the leaflet contained photographs of PPIR members

• Quotations by PPIR members described why they thought the study was important

• A section highlighting issues felt to be important to patients including: helping future patients, convenience, confidentiality, approval by a Research Ethics Committee

• Quotation by EQUIP chief investigator about close working with PPIR members

• Contained contact details of the study team