From: Engaging rural women in healthy lifestyle programs: insights from a randomized controlled trial
Recommendations | Explanations | Key quotes |
---|---|---|
Obtain community support and involve the community in the promotion of the program | • This will improve the social acceptability of the program being implemented | “I probably think if you had a local assisting…you’d have more of an (engagement). It’s like going to a Tupperware party. You go because, you know, you feel obliged” |
• If the program was promoted via a local community member this would increase community obligation to participate | ||
“Word of mouth…if you could get hold of a couple of people beforehand to act as your agents, to try and rope people in” | ||
Advertise the program regularly via multiple channels (written and verbal) to ensure women receive maximal exposure to the program promotion | • Many women reported needing to see and hear about the program multiple times prior to enrollment | “You know, it’s reading the flyer and reading it every day and seeing it… [then thinking]..I’ve got to go and do this and make time for it” |
Host multiple program sessions within a range of socio-cultural settings and networks | • Holding numerous sessions at multiple venues will increase program reach among diverse social networks | “Maybe a few smaller sessions at the different schools” |
This will ensure people “don’t feel like [they] are going too much into somebody else’s territory” | ||
Provide healthy lifestyle incentives (e.g., gym session, fruit platters and discounted gym memberships) | • May increase individual’s motivation to participate | “I was thinking maybe you could tee-up, like, a fitness session…beforehand or after the session, like a reward” |
• Provides an additional opportunity to promote healthy lifestyle | ||
“You come to this [program], you get a free gym session” |