Skip to main content

Table 2 Recruitment methods, yields and associated costs

From: Recruitment of young adults into a randomized controlled trial of weight gain prevention: message development, methods, and cost

  Total costa Participants recruited with method N(%) Cost per participant recruited
Television $24,074.00 22(3.7%) $1,094.27
Print Media (local newspapers, campus newspapers, magazines) $10,555.88 13 (2.2%) $811.99
Radio $15,262.00 24 (4.0%) $635.92
Mass mailing (mailing list, printing, postage) $76,466.34 230 (38.4%) $332.46
Website recruitment (includes both free website postings and paid web advertising) $5,222.23 54 (9.0%) $96.71
Email $5,250.00 139 (23.2%) $37.77
Flyers and community events $2,713.27 28 (4.7%) $96.90
Study referral n/a 12 (2.0%) n/a
Word of mouth n/a 76 (12.7%) n/a
Other: Did not report/unknown n/a 1 (0.1%) n/a
TOTAL $139,543.72 599 (100%) $232.96
  1. aPersonnel costs are not included.