Table 2 Recruitment methods, yields and associated costs
Total costa | Participants recruited with method N(%) | Cost per participant recruited | |
|---|---|---|---|
Television | $24,074.00 | 22(3.7%) | $1,094.27 |
Print Media (local newspapers, campus newspapers, magazines) | $10,555.88 | 13 (2.2%) | $811.99 |
Radio | $15,262.00 | 24 (4.0%) | $635.92 |
Mass mailing (mailing list, printing, postage) | $76,466.34 | 230 (38.4%) | $332.46 |
Website recruitment (includes both free website postings and paid web advertising) | $5,222.23 | 54 (9.0%) | $96.71 |
$5,250.00 | 139 (23.2%) | $37.77 | |
Flyers and community events | $2,713.27 | 28 (4.7%) | $96.90 |
Study referral | n/a | 12 (2.0%) | n/a |
Word of mouth | n/a | 76 (12.7%) | n/a |
Other: Did not report/unknown | n/a | 1 (0.1%) | n/a |
TOTAL | $139,543.72 | 599 (100%) | $232.96 |