Recruitment of older adults with type 2 diabetes into a community-based exercise and nutrition randomised controlled trial

Table 3 The total costs, proportion of total recruitment costs, the number of eligible participants plus cost per participant for each recruitment strategy used in this trial

	Eligible participants (n)	Cost per eligible participant^a	Total cost^a	% of total recruitment costs
Targeted mail-outs	78	$196	$15,327	38
State print media	54	$284	$15,360	38
Local print media	27	$239	$6,445	16
Allied health and flyers/presentations	14	$128	$1,799	4.5
Radio advertising	0	-	$990	2.5
Social media	0	-	$500	1
Website advertisement	19	$0	$0	0
Word of mouth	6	$0	$0	0
Total	198		$40,421	100

^aPersonnel costs are not included in this analysis. All costs of recruitment are in Australian Dollars

ISSN: 1745-6215